Thursday, January 07, 2010

Quote of the day

Yet in its February issue--yes, the one with Tiger Woods on the cover--it managed to publish one of the silliest, most superficial, and most wildly out of touch articles about Twitter that I've ever read. Called "America's Tweethearts," it discusses the phenomenon of individuals (primarily attractive women) who have amassed notable amounts of Twitter fame, or "twilebrity." (Twilebrity? Barf.)

Accompanying the article, which makes liberal use of egregiously irritating Twitter terms ("tweeple," "Twitformation Superhighway") that were likely coined by folks who blog about "your personal brand" and hand out business cards etched with "Social Media Expert" at marketing conferences, is a stylized photograph of six female "Twilebrities" identified by name and follower count. I know a few of them personally and am familiar with the rest, and I can say that they all have reputations for working hard and really "getting" the power of Twitter marketing and conversation when many people still thought that the microblogging service had about as much lasting power as the pet rock.


-My lovely friend Caroline McCarthy in response to what may possibly be the worst piece ever written in Vanity Fair, a mindnumbingly misinformed and just plain stupid slam on Twitter written by Vanessa Grigoriadis.

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